Total Beverage Solution Announced as Exclusive Importer of Magners Irish Cider in the USA
Charleston, South Carolina – Total Beverage Solution (‘TBS’) and C&C Group plc (‘C&C’) are proud to announce that TBS will be the new Importer of Magners Irish Cider in the United States. TBS will manage the sales, marketing, and distribution of the whole Magners portfolio of products, beginning June 24th, 2024.
Produced in County Tipperary, Ireland since 1935, Magners the original Irish cider, sold as Bulmers in Ireland and Magners internationally, is the #1 cider in Ireland, #3 in the UK, and the #3 imported cider in the United States by volume. With a unique heritage and special affinity with consumers, today’s batches are crafted with the same recipe created by founder William Magner over 85 years ago using 17 varieties of apples, including apples sourced from Magners owned 150 acres of orchards.
“Total Beverage Solution is thrilled to partner with C&C Group plc to drive the continued growth of its Magners Cider brand in the United States,” said Dave Pardus, CEO of Total Beverage Solution. “Steeped in heritage and tradition, we believe that Magners will be a complementary addition to our premium beer and cider portfolio. TBS is the exclusive importer for Tennent’s larger in the USA, another C&C Group brand and the #1 beer in Scotland, and we’re excited to continue our partnership with another iconic brand from the company.
Tadhg Buckley, Head of International Sales, C&C Group plc, added: “With a shared passion for our iconic Magners Irish cider, this partnership represents an exciting new era for the brand in the USA. TBS has been a trusted distribution partner for many years and we are delighted to include Magners in their portfolio. Vermont Cider Company has also been an excellent partner to work with and are delighted to extend our co-packaging agreement with them. This partnership, combined with the distribution strength of TBS, will drive the growth of the brand in the USA and ensure that consumers can expect the Magners Irish Cider they know and love.”
“Vermont Cider Company (VCC) and C&C have had a great relationship over the last 10 years, said Bridget Blacklock Chief Commercial Officer of VCC. “While ending our Commercial Agreement was best for both companies, we are happy to continue co-packing for C&C to ensure consumers continue to receive the quality cider they expect here in the US.”
Magners products will be available in the USA in 6 pack 12 ounce bottles, 19.2 ounce bottles, 4 pack 16.9 ounce cans and draft in Original Apple and 6 pack 12 ounce bottles and draft Pear flavors.
About Total Beverage Solution:
Total Beverage Solution is a National Premium Beer, Wine & Spirit Supplier to the US Beverage Alcohol market. In business since 2001, TBS has developed an iconic portfolio of unique brands from around the world. Total Beverage Solution, a seven-time Beverage Industry Top 100 company, has earned its reputation for the company’s market expertise and proven sales results by creating value and demand for exceptional brands. Named one of the Best Places to Work in South Carolina and National Great Places to Work five years in a row, Total Beverage Solution provides full-service front and back-of-house support dedicated to helping both foreign and domestic alcohol brands enter and navigate the US beverage market.
About C&C Group plc:
C&C Group plc is a leading, vertically integrated premium drinks company which manufactures, markets and distributes branded beer, cider, wine, spirits, and soft drinks across the UK and Ireland. C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig. C&C exports its Magners and Tennent’s brands to over 40 countries worldwide. C&C Group has owned brand and contract manufacturing/packing operations in Co. Tipperary, Ireland and Glasgow, Scotland. C&C is the No.1 drinks distributor to the UK and Ireland hospitality sectors. Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves. Together this provides a key route-to-market for major international beverage companies.
