Somewhere between the farm and the grocery shelf, perfectly good fruit disappears. It gets left behind because it’s the wrong size, the wrong color, or simply arrived in quantities too large for the market to absorb. For years, those berries would have rotted in a field or ended up in a landfill. But at Velum […]

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Blake’s Hard Cider Makes Summer Fun a “Shore Thing” with Exclusive Michigan Launch(June 23) – Now that summer has officially arrived, Blake’s Hard Cider is inviting fans to dive into the season and “find their shore” with an exclusive preview only available in Michigan. Today, the fruit-forward craft beverage innovator announces the statewide introduction of […]

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The Brewers Association (BA) and the American Cider Association (ACA) have announced that CiderCon® and the Craft Brewers Conference® & BrewExpo America® (CBC®) will co-locate in San Antonio, Texas, from April 5–7, 2027. The partnership brings together two of the most important annual gatherings for independent beverage alcohol producers in the United States. What the […]

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