AUSTIN, Texas – Texas-based Austin Eastciders is the number one cider in the Texas Grocery Channel with a 43% share of the cider category*. The brand is the only craft cider in recent memory to hold the premier spot in Texas. Known for their palate-pleasing blended ciders – like the recent runaway success Watermelon – as well as for surprise-and-delight limited releases, Austin Eastciders continues to grow their fan base with easy-drinking, accessible ciders with an eye towards “better-for-you” options.
“Our recently launched 100-Calorie Super Dry Cider line is in response to consumers’ desire for better tasting products that fit into their low-sugar, low-calorie lifestyle,” said Dave Rule, Vice President of Marketing, Austin Eastciders. “We believe listening and responding to consumer needs is a key factor to our double-digit dollar sales growth versus last year.”
“We’re beyond grateful to the fans in our home market who made us number one,” said Brad McKeever, President, Austin Eastciders. “In addition to the top slot, Austin Eastciders is also the fastest selling brand in Texas, selling 74% faster than our next closest competitor.”
Craft Cider has grown dollar sales +34% vs a year ago and now makes up 54% of the growing Texas Cider Category. As the leading cider in Texas, Austin Eastciders is the main driver behind growth in the expanding Texas Cider Category.
About Austin Eastciders
With the rallying cry, “Cider Y’all,” Austin Eastciders produces craft ciders in Austin,Texas, using real ingredients and bittersweet apples to create traditionally inspired ciders. Founded in 2013, Austin Eastciders has seven always available cider varieties, including the new Austin Eastciders Brut Super Dry, Austin Eastciders Rosé Cider, Austin Eastciders Original Dry Cider, Austin Eastciders Texas Honey, Austin Eastciders Blood Orange, AustinEastciders Pineapple Cider and Austin Eastciders Ruby Red Grapefruit. The cidery also produces a rotating line of limited release ciders like Watermelon Cider, Spiced Cider and Texas Brut Super Dry Cider. Austin Eastciders products are available in retailers like HEB, Kroger, Target and Whole Foods and in bars and restaurants throughout Texas, Oklahoma, Philadelphia, DC, the Carolinas, Nashville, New Mexico, Iowa, Arizona, Georgia, New York and other markets across the Mid-Atlantic. Austin Eastciders are available in 6-pack and 12-pack 12oz cans, 19.2 oz Super Tall Boy cans and draft. For the latest on Austin Eastciders, visit austineastciders.com.