UK-based Thatchers Cider is expanding its cider portfolio by introducing a new Rosé cider for the UK market.
Thatchers Rosé Cider is a 4% ABV sparkling Somerset cider made from a blend of naturally sweet dessert apples such as Pink Lady, Fuji and Gala.
440ml cans of the new cider are now available nationwide from Sainsbury’s stores in the UK, and a 500ml flint bottle will also be introduced in December.
Thatcher’s managing director Martin Thatcher said: “Thatchers Rosé is a new and exciting sweet rosé cider that gives consumers just what they’re asking for – a great tasting, characterful, sweeter, lower ABV cider, made to a consistently high quality by the cidermakers at Thatchers.
“Rosé continues to demonstrate our total commitment to quality apple cider and cidermaking expertise.
“As with all our ciders, apple choice is hugely important to us, so we’ve selected red dessert apples, including Pink Lady, Fuji and Gala for their sweetness, aroma and quality
“With the market moving on, now is definitely the right time to introduce this new cider.
“It comes with our longstanding Somerset family cidermaking heritage, but meets the needs of today’s cider consumer through taste, quality, provenance and sustainable packaging.”
Four packs of Thatchers Rosé have a suggested retail price of £5.50 and are available now.