STEVENS POINT, Wisconsin – Ciderboys Hard Cider, the award-winning brand celebrated for its inventive fruit-forward ciders, is stepping into the fast-growing non-alcoholic category with the debut of Strawberry Magic NA and Zen Berry NA (a vibrant boysenberry blend).

These aren’t your typical alcohol-free ciders. Using cutting-edge BrewVo technology—widely regarded as the gold standard for crafting top-tier non-alcoholic beers and now making its commercial debut in hard cider—these new releases start with full fermentation of real apples, then gently remove the alcohol while keeping all the depth, aroma, and character intact.

The result? Drinks that taste remarkably close to Ciderboys’ classic hard ciders—juicy, complex, and genuinely craft—without any compromises like vinegar bases or skipped fermentation steps that can leave other NA options feeling flat.

What sets them apart:

• < 0.5% ABV – truly non-alcoholic
• Gluten-free, with fewer calories and less sugar than many alternatives
• Made with all-natural ingredients and fermented from apples for an authentic cider taste

The non-alcoholic cider space is still young, with few options that truly deliver on craft quality. Ciderboys is ready to lead the charge, bringing the same innovation and flavor obsession that made its hard ciders fan favorites.

“This is real cider craftsmanship, minus the buzz,” said Carl Weinfurter, Director of Quality at Ciderboys. “No shortcuts, no sparkling juice impostors—just the bold, fruity profiles people love, preserved through the cleanest dealcoholization process out there.”

Both Strawberry Magic NA (a year-round favorite reimagined) and Zen Berry NA (a refreshing boysenberry twist) are rolling out now at retailers that carry Ciderboys.

Discover more and find your nearest spot at ciderboys.com. Cheers to enjoying the magic—responsibly, and deliciously

More about Ciderboys Hard Cider:
Ciderboys Hard Cider, a beloved brand from Stevens Point, Wisconsin, traces its roots to the historic Stevens Point Brewery, founded in 1857, which expanded into craft ciders to bring innovative fruit-infused options to the market. Launched as a dedicated cider line, Ciderboys focuses on blending crisp, fermented apple bases sourced from Washington state’s orchards with bold, unexpected fresh fruit flavors—all using all-natural ingredients and a gluten-free process. This commitment to quality and creativity has helped the brand stand out in the growing hard cider category, producing ciders in central Wisconsin while emphasizing slow, cool fermentation with imported French yeast for authentic depth and character.

Over the years, Ciderboys has earned widespread recognition for its flavorful lineup, including multiple Grand National Champion titles at the U.S. Open Cider Championship, as well as numerous gold medals from competitions such as the Beverage Testing Institute, Seattle Cider Awards, and Cidercraft Awards. Standout offerings include year-round favorites like First Press (a crisp traditional hard cider), Strawberry Magic (juicy strawberry-apple blend), and Raspberry Smash, as well as seasonal and limited releases such as Peach County, Pineapple Hula, Caramel Apple, Zen Berry, and even non-alcoholic innovations. These “fruitful pairings” deliver refreshing, complex tastes that balance sweetness, tartness, and bold fruit notes, appealing to cider enthusiasts seeking something beyond basic apple ciders.