BOSTON–(BUSINESS WIRE)–As scores of cider fans clamored for the chance to have their online orders delivered by drone today, Downeast Cider House, Boston’s own makers of delicious unfiltered craft ciders, provided a much-needed respite from the shopping madness. Rather than reaching for the skies, the local cidermaker unleashed a team of freaky human robot cider slingers on the streets, Ts and sidewalks of Boston, to turn #CyberMonday into #CyderMonday.
“Delivering cider by flying drone isn’t just hard, it’s pretty illegal,” explains Taylor Hogan, from the Downeast Cider crew. “Rather than risk possible incarceration, we decided to add a little fun to the holiday frenzy and remind everyone that true happiness doesn’t come in a box full of crap from some website, it comes in a can that should be shaken hard and shotgunned with your friends and family.”
CyberMonday is the busiest online shopping day and least productive workday of the year. Today’s shenanigans offered a welcome diversion for stressed out cyber-shoppers as Downeast Drone drops delighted cider-lovers across the city.
“I am so happy to be a part of this,” said Aisha Loche, who received the first drone delivery of the day in Boston’s historic Faneuil Hall. “I am obsessed with Downeast Cider and the ‘drones’ totally got me. These guys know how to have fun.”
The entire Downeast Cider #CyderMonday experience can be seen or by visiting the Downeast Cider House blog or on Facebook or Instagram.
ABOUT DOWNEAST CIDER HOUSE
Downeast Cider House was founded by Ross Brockman and Tyler Mosher during their senior year of college and has grown to become a regional favorite across the Northeast. Downeast Cider House uses an exacting process to produce a long line of delicious, unfiltered hard ciders. Downeast’s cider is made using only fresh-pressed apples and pure, natural ingredients that deliver simple, honest and authentic flavor. For more, please visit www.downeastcider.com or take a ride to East Boston to visit the Downeast Cider House taproom.
For Downeast Cider House:
Tony Labriola, 978-815-8640